The Cycle Age and Trade Review, Vol 20, No 19
Articles in this issue
- Denver's leading department store has captured a major share of the bicycle trade by mounting 200 employees on its preferred model and hiring the city's top racer, while regular dealers report sales losses and struggle to compete.
- L.A.W. President Potter outlines his vision for a league purchasing agency that would allow members to buy bicycles at a $5 discount, with manufacturers handling the discounting rather than the league touching any money.
- L.A.W. chief consul Sherwood's proposed wholesale purchasing scheme for league members faces strong opposition from trade dealers who see it as destructive to the established agency system.
- Survey of notable bicycle advertising campaigns and innovative promotional methods being used by dealers and manufacturers.
- Report on how bicycle manufacturers are managing collections from dealers who are slow to pay for spring shipments.
- Technical discussion of engineering challenges facing motorized bicycle development, including engine reliability and weight.
- Editorial on the importance of manufacturer and dealer reputation in maintaining consumer trust and long-term business success.
- Report on a cycling track or park operator's attempt to maintain exclusive control over racing events in its venue.