Vol 20, No 19

Articles in this issue

• Department Stores Leading: Control Denver Cycle Trade (opens in a new tab)

  Denver's leading department store has captured a major share of the bicycle trade by mounting 200 employees on its preferred model and hiring the city's top racer, while regular dealers report sales losses and struggle to compete.
• Potter Explains His Plans (opens in a new tab)

  L.A.W. President Potter outlines his vision for a league purchasing agency that would allow members to buy bicycles at a $5 discount, with manufacturers handling the discounting rather than the league touching any money.
• Editorial (opens in a new tab)

  Leaders on the mission of parts makers in supplying tricycle and other special cycle constructions to builders and dealers, and on dealers learning to judge prices themselves rather than relying on manufacturers' list guarantees.
• Sherwood's Bubble Bursts (opens in a new tab)

  L.A.W. chief consul Sherwood's proposed wholesale purchasing scheme for league members faces strong opposition from trade dealers who see it as destructive to the established agency system.
• News in Advertising (opens in a new tab)

  Survey of notable bicycle advertising campaigns and innovative promotional methods being used by dealers and manufacturers.
• Manufacturers' Collections (opens in a new tab)

  Report on how bicycle manufacturers are managing collections from dealers who are slow to pay for spring shipments.
• Problems of the Motocycle (opens in a new tab)

  A fable in which Mr. Brown of Kentucky shows his horse and buggy to his Martian friend Mr. Smith, used to weigh the merits of the horse against the mechanically propelled motocycle.
• Reputation and Honor (opens in a new tab)

  Editorial on the importance of manufacturer and dealer reputation in maintaining consumer trust and long-term business success.
• Events of the Week (opens in a new tab)

  Short paragraphs on the Higbie-Armstrong good roads bill becoming law in New York and the coolness it caused between L.A.W. President Potter and Chief Consul Jenkins, the Associated Cycling Clubs of Chicago and the Cook County Cyclists' Association moving to merge, and the Woodside Park track in Philadelphia taking forty-nine racing sanctions.
• Awheel in Dixie (opens in a new tab)

  A Cycle Age correspondent describes a ride around Savannah, Georgia, with Prof. C. S. Richmond, covering its asphalted streets, eighteen cycle depots, gravel roads built by convict labour and the disused concrete track.
• Woodside Park's Monopoly (opens in a new tab)

  Report on a cycling track or park operator's attempt to maintain exclusive control over racing events in its venue.