The Wheel World is an illustrated monthly magazine focused on cycling, primarily in the United Kingdom. It features race reports from events like the 25 and 50 Miles' Amateur Championships, technical reviews of bicycle innovations, and profiles of prominent cyclists. The magazine also includes club news from cities such as London and Coventry, industry updates, and humorous illustrations. Distinctively, it aims to elevate the discourse around cycling, appealing to a diverse readership of both amateur and seasoned cyclists. Regular sections cover equipment critiques, cycling tips, and narratives of long-distance tours, enriching the cycling community's knowledge and engagement.